UFC’s Reebok Deal Helps Bellator MMA

Photograph: Jonathan Leibson/Getty Images

The UFC is closing on two years this July of the Reebok deal. This business deal led to a plethora of mostly negative changes for the company and positive success for its rival, Bellator MMA.

One of the negative outcomes from the deal was fighters signing to rival Bellator MMA. The UFC was sold to WME-IMG for $4 billion. Fighters got to see how much the company is worth and how little they were being paid and protected. The fighters took control of their careers.

Long time UFC commentator Joe Rogan shared his thoughts on the deal on his podcast, The Joe Rogan Experience. (Comments begin at the 54:12 mark).

Since elite fighters signed from the UFC to Bellator, the rise of delivering exciting fights has increased. Also, fighters are getting paid and being able to have sponsors to increase their pay. Closing in on only two years out of a six-year deal only means that this trend is going to increase and the quality of fights will also grow.

For more reference on Scott Coker’s view on the growth of Bellator, head to mmafighting.com for the article.

 

 

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